What is the value of advertising and marketing?

One of the two major jobs that we do for you is Marketing Manager. It is of primary importance. A marketing plan is really a strategy for getting the most people and the right people into your home as quickly as possible.

A really good Marketing Plan also has a strategy for creating excitement and a sense of urgency in the prospective buyers.

Getting a hundred people through your home to evaluate it, is good marketing, but getting them there all at once is great marketing!

If a buyer thinks he is the only person interested in the house, he will act one way, but if there are many people interested, he may act another way. It is this sense of urgency and scarcity that we work towards.

Advertising and Marketing come in many forms:

		Sign in the yard
		Newspaper advertising
		Internet Marketing
		Email to other realtors
		Open House events
		Mailing directly to existing prospects
		General Direct mail
		Multiple Listing Service
		Week day Open House for Brokers

All are an integral part of any worthwhile marketing strategy.

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Jay Madigan

RE/MAX Independence
860-257-3046 Main Phone
860-729-3263 Cell Phone
860-571-0252 Fax

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185 Silas Deane Highway
Wethersfield, CT 06109

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